Lanyards 101–What to Look for when Purchasing a Lanyard
January 11, 2011 by getpromoted
Filed under Promo Marketing Blog
Lanyards are a very popular promotional product. They are prominently used in the business world for identification purposes. They are often given at tradeshows with barcodes for obtaining your contact information so that you save a lot of time and ink. And now, companies have improved the tried and true into “new and hip” by adding carabiners with accessory items that make lanyards have a longer promotional impact.
Use a simple cord for .75-1.50 and add fun extras
For an economical solution, you can use a blank lanyard. But, that is giving you no visibility and after event branding of your company. But, it does bring up other ways make your presentation pop. There are all sorts of accessories that can be added to a simple cord to make it unique and useful. For example, you can add a carabiner that can hold a flash drive, lip balm, or sanitizer. You can add a custom full color slide to the cord to make it an item with color and flash. A cord lanyard should run about .75 -1.25. The advantage is that you should have easier minimum order standards, faster production, and no design time.
When you add your name and logo to a lanyard, you can get lots of visibility mileage, if the lanyard will be used again. So really put some thought into it if you are giving it to people that will wear it every day to work.
The least expensive printing method will be screen printed. You can get your logo woven into the strap material. You can have different kinds of material such as nylon. Color is no issue, the lanyards come in a multitude of colors. We can always find something that will match your color scheme.
A great choice is sublimated lanyards if you have many colors in your logo. Sublimated stock lanyards can have beautiful backgrounds that make them stand out. Remember, your job is have people want to keep it and use it. Take a look here. (Slow to load, will take you right to the page)
Lanyards have many different fittings on the bottom of the cord. There are usually five different hooks that are standard and should not add to the cost: D Ring, snap hook, swivel hook, bull dog clip, and split ring.
Stand ends for lanyards can include these styles
Other great accessory items include breakaway clips, cell phone holders, water bottle holders, and retractable badge reels.
So, the question is: What features do you need in a lanyard; what attachments do you need on the end; what would your return on visibility investment be, if you upgraded the purchase you are about to make? What will make your client hold on to this piece and use it frequently.
Statistics indicate over 50% of people keep a promotional item more than 2 years. 30% give it away if they don’t use it….so your promotional item needs to be perceived as useful, fun, unique, or desirable.
Contact Get Promoted to see samples, get exact figures based on your particular needs. Prices start at about 1.00 and can go up to 10.00, depending on the accessories added to it. We have several manufacturers that we like for their price, quality, and speed. Check out:
You can look at their product lines or online catalogs. We have hard copies at our office that you are more than welcome to view. See us for samples and recommendations.
Cell phone lanyard is a deluxe version of a lanyard
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