Lanyards 101–What to Look for when Purchasing a Lanyard

Lanyards are a very popular promotional product.  They are prominently used in the business world for identification purposes.  They are often given at tradeshows with barcodes for obtaining your contact information so that you save a lot of time and ink.   And now, companies have improved the tried and true  into “new and hip” by adding carabiners with accessory items that make lanyards have a longer promotional impact.

For an economical solution, you can use a blank lanyard.  But, that is giving you no visibility and after event branding of your company.  But, it does bring up other ways make your presentation pop.  There are all sorts of accessories that can be added to a simple cord to make it unique and useful.  For example, you can add a carabiner that can hold a flash drive, lip balm, or sanitizer.  You can add a custom full  color slide to the cord to make it an item with color and flash.   A cord lanyard should run about .75 -1.25.   The advantage is that you should have easier minimum order standards, faster production, and no design time.

When you add your name and logo to a lanyard, you can get lots of visibility mileage, if the lanyard will be used again.  So really put some thought into it if you are giving it to people that will wear it every day to work.

The least expensive printing method will be screen printed.  You can get your logo woven into the strap material.  You can have different kinds of material such as nylon.  Color is no issue, the lanyards come in a multitude of colors.  We can always find something that will match your color scheme.

A great choice is sublimated lanyards if you have many colors in your logo.  Sublimated stock lanyards can have beautiful backgrounds that make them stand out.  Remember, your job is have people want to keep it and use it.  Take a look here. (Slow to load, will take you right to the page)

Lanyards have many different fittings on the bottom of the cord.  There are usually five different hooks that are standard and should not add to the cost:  D Ring, snap hook, swivel hook, bull dog clip, and split ring.

Other great accessory items include breakaway clips, cell phone holders, water bottle holders, and retractable badge reels.

So, the question is:   What features do you need in a lanyard; what attachments do you need on the end; what would your return on visibility investment be, if you upgraded the purchase you are about to make?  What will make your client hold on to this piece and use it frequently.

Statistics indicate over 50% of people keep a promotional item more than 2 years.  30% give it away if they don’t use it….so your promotional item needs to be perceived as useful, fun, unique, or desirable.

Contact Get Promoted to see samples, get exact figures based on your particular needs.  Prices start at about 1.00 and can go up to 10.00, depending on the accessories added to it.  We have several manufacturers that we like for their price, quality, and speed.  Check out:

www.snugzusa.com

www.marathonprestige.com

www.fieldsmfg.com

You can look at their product lines or online catalogs.  We have hard copies at our office that you are more than welcome to view.  See us for samples and recommendations.

Gift Cards Promote Your Brand and Reward Referrals

Retail pricing for a 5 Song music download cards is as follows:

100 pieces – $7.18

250 pieces – $6.55

500 pieces – $5.98

DVDs

Get Promoted “On the Cheap”…a Brown Bag Promotional Product Exposition.

Quite a title, huh?  This economy calls for extra measures to insure you keep your name in the game and be able to feed your family.  Get Promoted presents a line of promotional products that can be purchased in small quantities and need no imprinting.

Brown Bag Promotionals Offer you:

• a chance to purchase quality promotional items that can keep your name in the game
• Products that can be adapted to your ever-evolving logo and business card
• Products that can be changed to showcase your message to a particular niche group
• Promotional product favorites that have stood the test of time
• Really wild, weird items that can really keep your name in the conversation
• add in great resources for coaching, web building, credit card processing, marketing education, sales training, and networking…to make a whole package!

Look at a few of the items offered:  (more to come)

Magnet calendar

“Come To Your Senses” Video about Promotional Products

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Get Promoted is a full Line Promotional Product Distributor

Peg and Diane spend hours daily keeping up with the promotional products industry.  They know what items are hot, what companies have closeouts and sales, and how to pick promotional products that will help tell your marketing story for your company. 

Request a “Pick 3″ !  Get Promoted will talk to you about your business and give you 3 great product ideas that will enhance your business.

Delivering Great Customer Service and Making Gift Giving FUN!

We want to provide great customer service for you.  We would not intentionally send you an inferior product or provide you with less than superb customer service.  Please let us know is we need to resolve any issue.  We want happy customers!  Peg always says, “If you aren’t satisfied, tell us and we will make it right.  If you are pleased with your products and service, tell everyone you know.” 

We want to make your shopping experience with us simple and fun.  Peg and Diane can:

• Do an order for a single product..yes, you can buy just one!
• Answer questions about products, costs, creative ideas
• Take an customer order by phone
• Do the mailing of the order for you
• Provide FREE consultation for your promotional product  questions
• Promote your logo, brand, organization, business, or cause
• Give a free quote on products and services
• Receive your photos by mail, email attachment, cd, or memory stick
• Scan a favorite photo to use on a personalized gift
• Give great customer service and provide quality merchandise
• Get it delivered on time and provide immediate service when neccessary
• Brainstorm and find a solution to your marketing challenge
• Suggest a unique product for your personal and business needs
• Put your great idea or business name on our t shirts and promotional products
• Help you choose from thousands of images and clip art available so you can design a t shirt
• Offer you a free design website of your own so you can sell your own apparel and customized products at a profit
• Show you a way to make your promotional products FREE
• Entertain you with great information in one our of three newsletters
• Make gift giving FUN!

Pick 3: Discover three Unique Promotional Products picked just for your Organization!

The sheer number of promotional products available on the internet and from local sales professionals is staggering.  When you choose an item,  how can you be sure that you are going to get your money’s worth?  How can you compare prices, quality, and products?  Do you know which companies deliver on time?  Do you know which one has a great sale going on?  Do you know where to find a great closeout and save a bundle of money?  Peg and Diane do know these things.  We are promotional product professionals.  Our job is to go to trade shows and seminars about promo items.  We get emails from the major companies daily informing us of new products and clever ideas to promote your business.  We have a set of vendors that we deal with every week that we know and trust.  We have ways to cut art setups and shipping costs that add so much to the purchase.  That is our job.  We don’t tack on an hourly wage to your order.  However many hours it takes to get your order to your door, your price doesn’t change. 

Let’s make a deal.  Be responsible for your part of this venture.  Please sit down and make an annual marketing plan.  Plan your promotional product purchases to enhance the message you want to acheive this year.  Unless you plan, a promotional product can become just a freebie, not the “traveling billboard” you want it to be.  When you start to work on your annual plan, give us a call.  We will be glad to give you product estimates so you can use your advertising dollars wisely. 
May we suggest , “Track Marketing” as a simple marketing book to read.  Here is a copy of the marketing worksheets that go with that book  that you can fill out.  Using this worksheet will save you more money than buying cheap on the internet and trying to understand complicated setup procedures for personalization.  That’s our job.

Get Promoted offers you a FREE Pick 3:

Tell us about your Business.  What makes you special, what is your unique selling proposition?  What do you want to promote? 

Peg and Diane will send you information on 3 products we think would enhance your marketing plan. 

Promotional Products Are an Important Part of Your Marketing Mix

Promotional Products Need to be Part of your Marketing Mix.  Get Promoted offers FREE marketing consultations to help you develop a marketing plan and pick great products.  Promotional Products can be used to:

• Enhance your brand recognition
• Promote good will with your customers
• Aid in client retention
• Introduce a new product effectively
• Reward Employees
• Improve customer loyalty
• Increase sales and complement your marketing plan

Links:  Find out how you can Get Promotional Products FREE, Shop ar the Video Mall, Print a sheet to calculate your Return on Investment (ROI),